Logo why important

People have used stylized images to label items they've created or owned for thousands of years. These watermarks, cattle brands, and family crests from history morphed into what we now call logos. The purpose of a logo is to identify your business. Think of it like a country's flag.

Each element within the flag has meaning. The overall emotions the flag elicits thanks to these elements become a shortcut for describing that country. Logos do more than just identify your business. Here are some other reasons why logos are important. If every shoe brand used the infamous Nike swoosh logo, there wouldn't be a highly competitive market for sneakers. Customers would see the logo and associate it with shoes in general.

Often the first thing customers notice about a business is their logo. It's in every advertisement.

The logo is also the main part of any promotional material and business cards you hand out. A weak or confusing logo sends customers a message that whoever runs the business may not care. That isn't the first impression anyone wants to make. Customers usually spend less than fifteen seconds deciding what they want to purchase. Businesses need to be able to capture a customer's attention in that time. Abide by that rule, and it will save you time and money.

Shape and color your logo in a way that is memorable. For example, if you serve hamburgers, make the bun brighter than the leaf of lettuce or the slice of tomato or have the patty look more succulent than anything else the customer sees. Start with the familiar and go from there.

By starting with the familiar, I believe a business owner can find the image that best aligns with his or her industry. Take, for instance, a florist who uses a rose as his logo. The flower matches what he does: It may be one of the flowers he includes in his arrangements or sells by itself.

The rose becomes his rose when, say, he gives the stem a neon color or he designs one of the petals to look like an arrow pointing upward. Pick, shape and refine your logo. If a logo is more abstruse than accessible, if it is more opaque than obvious, if it is more cryptic than coherent, if it is more problematic than precise — a business owner should not struggle to understand that consumers misunderstand their logo.

Put another way, do not sacrifice commerce for the sake of art. Do not let a fancy design that does not reflect your message dictate how you act.

Do not let design distract consumers, in the event your logo is too difficult to decipher or too dubious to describe. In comparison, the right logo can inspire loyalty and instill a love for effective design. Choose your logo carefully, so your business may prosper and you may profit.

This is a BETA experience. So you need to make sure that they find your brand personality exciting and better than others. The right impression is worth the money, and when it comes to business, then you should not compromise with it. Customers would like to engage with the brand that has a well-crafted custom logo design representing their products or services. The first impression can really make a high impact. If your logo is impressive, then a customer may decide to avail of the service or the product you sell.

For instance, if you have an ecommerce business, then your website or application is the medium from where you make a profit. And in both those cases, logo design would play a significant role in distinguishing others and making a positive first impression. The logo is not just a design by adding colours, fonts, and other elements; it must portray some meaningful message as well.

You must design a logo which pauses the customer for a few seconds and make them think about the logo. They must find something meaningful from the design. This way, you can show them business value or mission in a pictorial form without saying a word. That means you have a chance to show the professionalism of your company from a nicely-designed logo.

Even if you can show them a business background or story of it. This is also a great way to encourage them in engaging with your band. Any business should keep in mind this point while crafting a custom logo design. A logo is the quickest way to introduce the business to the customers and deliver a message from your company to them. It can be a powerful tool to allure potential customers towards your brand. Skip to content Blog. Business, Guest Post.