Why release singles

Skip to content. Very cool. And totally worthless until you have music on Pandora. Apple Music for Artists gives you engagement stats and interesting milestones for your streaming activity. You can also view Shazam activity with Apple Music for Artists, so be sure to get verified as an artist on Apple Music. If you want to keep them excited for the next big thing you do — that makes sense.

Traditionally, the purpose of the single has been to generate excitement for the full length release or EP — see below. When releasing your singles as a pre-cursor to your full-length or EP, be sure to release the singles the right way by being strategic. And we can be of help with that! While the EP is my favorite format for releasing music at the present see this recent blog post as to why there is an argument for releasing only singles instead.

This can be genre-dependent. But it can also be for the reasons above. However you release your music, make sure your goals make sense for that format. Generally, singles are best released as a way to generate excitement and momentum for a full-length or EP. It no longer measures the album format, and is a blend of everything. And the pop artist had This demonstrates how genre matters in the singles vs albums debate. Source: Buzzangle Year End Report. What are the 3 or 4 best songs from your albums that you will focus on?

You should have a track development plan for a new focus track every 2 to 3 months. Download My Track Development Plan here. In my research I came across one rock fans consumption process. It was on a gaming forum that almost unanimously preferred the album format. It pretty much plays like this: Find band. YouTube band. Play tracks on repeat via YouTube.

Get annoyed with YouTube. Buy album. Most fans of rock, metal, jazz, or classical prefer their favorite band to release albums. And too many stand alone singles in an album cycle risks frustrating your album buying fans. Yet, these are typically your best fans that are buying your concert tickets, merchandise, and everything you put out there. You will hear die hard rock fans talk about their favorite albums vs. They like the story or theme of an album.

They want those deep cuts. More importantly, fewer new songs — due to lots of pre-album singles — means fewer reasons to stream, and possibly less time spent on your catalog by listeners whizzing rapidly through the streaming-verse.

As new release strategies like this one become increasingly prevalent, Kotecha has begun to adjust his approach. Newswire Powered by. Close the menu. Rolling Stone. Log In. To help keep your account secure, please log-in again.