Color meaning and psychology poster will be your most useful reference giving you detailed information that will enable you to quickly identify and select the most appropriate color for any project, occasion, or activity. For example early Native Americans used different colored paints to symbolize times of war and death, as well as for spiritual ceremonies and seasonal harvests. Steeped in history throughout many cultures, certain colors are associated with particular feelings and emotions that are still very relevant in modern design.
Colors can affect how we feel subconsciously. This means that one may not even know they are being affected by the color of an environment or artwork. The feeling behind meaning of the colors sees hues grouped into two main groups commonly known as warm colors and cool colors. The color of passion and drama. This color attracts the most attention and is associated with strong emotions such as love and anger.
Red is the color used universally to signify danger, courage, strength, and power. Red is stimulating, vibrant and exciting. Red inspires desire with a strong link to sexuality and increased appetites.
In Chinese culture red represents luck and prosperity. Use red when you want to get pulses racing and to inspire action. However, use carefully as red can evoke feelings of aggression and cause visual strain. Lovers of red are passionate with an enthusiasm for life. The color of encouragement. The combination of yellow and red makes orange convey excitement, warmth and enthusiasm.
Social and inviting, this is the color of the extrovert, exuding happiness and joy, releasing inhibitions. Need to be inspired into action or have a positive outlook on life?
Orange is a motivating and encouraging color. Red has been associated with romance and an American experiment offering dates with identical pictures of the same woman in different colored dresses found that a red dress was most effective in stimulating male desire.
Remember that color can be culturally dependent. For example, although Black is the color of death in many countries, in China the color associated with death is White. So use the color in situations where you are trying to persuade. Use shades of brown and green to relax people and say you are environmentally friendly. Use red to kick people into action. And so on. Remember also that meaning is what we create.
It does not exist in the color itself and individual meanings may or may not exist in different cultures and individuals. Meaning , Color Schemes. Quotes Guest articles Analysis Books Help. Given its link to the earth and nature, brown brings to mind farming and agriculture and other outdoorsy activities. Brown is not used that often in logos.
When it is, it tends to represent utility. Although blue is the typical corporate color, UPS has used brown to represent dependability along with a later addition of yellow to bring an element of warmth and friendliness. Brown is a warm, neutral color that you can use as a background that conveys warmth and wholesomeness. Use it for an earthy brand and in a natural pairing with green to really capture that organic feel.
You can also use brown to give the impression of a well-established heritage and a sense of tradition. Brown works well for chocolate brands, for obvious reasons. Black is an incredibly versatile color and probably the most used color in graphic design.
When it comes to branding and marketing, black is generally associated with exclusivity, power and elegance. Depending on the design context, it can be used to create a cool and unapproachable look as well.
Luxury brands like Chanel and Dior keep things stylish with an iconic black-and-white logo. Brands like these want to be a little intimidating and unapproachable as that makes them more exclusive and aspirational. The James Bond logo is black.
Newspaper logos also tend to be in black, given the historic black-and-white printing presses. Of course, most brands will have a black-and-white version of their logo as printing in black and white tends to be cheaper than color printing.
On the other hand, black can also be used with bright colors for contrast and when combined with other powerful colors like red or orange it can be extremely impactful and thrilling. When used in design and branding, white creates a minimalist aesthetic.
It can be very simple, clean and modern. Marc Jacobs prints a simple black logo onto white luxury retail boxes and shopping bags. Health and beauty brands that want to convey an air of purity and natural ingredients will also tend to use white in their packaging. White space can be as important in a design as all the other creative elements. White tends to be the color used for website backgrounds as it ensures that your text is easy to read. Together with pastels, it can bring to mind spring and femininity; combined with simple black it becomes classic and minimalistic.
Gray is a more mature, responsible color, associated with the gray hair of old age. Its positive connotations include formality and dependability, while the negative side can mean being overly conservative, conventional and lacking in emotion. Gray is rarely the star of the show. Nintendo briefly favored a gray logo from to but has since gone back to its earlier red. Jewelry brand Swarovski does have a gray logo, although if you look at the website the version used there is black.
Use gray if you have a serious brand and you want to communicate the authority and stability of a corporate institution. Combine it with blue for the ultimate in conservatism and dependability. You may want to consider using gray as an alternative to white for a softer website background—or as an alternative to black text for a less harsh contrast and an easier read.
So what happens when you bring them all together? What feelings are evoked with multicolored designs? Well, while monochromatic branding can bring focus and style, colorful branding can show that a brand is playful, informal and creative. People like different colors like they like different foods. Color also represents feelings, people, countries, cultures, and color symbolism. In the western world, the color red is seen frequently of symbolizing anger or aggression.
Some car insurance companies charge more for red cars because some of the owners of red cars are more aggressive or take more risks. Black: The History of a Color - Black-- favorite color of priests and penitents, artists and ascetics, fashion designers and fascists- has always stood for powerfully opposed ideas: authority and humility, sin and holiness, rebellion and conformity, wealth and poverty, good and bad.
In this illustrated book, the acclaimed author of " Blue " now tells the fascinating social history of the color black in Europe. The phenomenon of color is examined in new ways in John Gage's latest book. His study is informed by the conviction that color is a contingent, historical occurrence whose meaning, like language, lies in the particular contexts in which it is experienced and interpreted. By using insights from archaeology, linguistics, art history, and conservation, the book charts over two millennium of color use in a region celebrated for its aesthetic refinement and high degree of craftsmanship.
Pantone Guide to Communicating with Color - This authoritative guide presents hundreds of color combinations and color principles needed to create effective designs. Every lesson is demonstrated by example, enabling designers of all specialties and levels of experience to make the best color choices for every type of design.
Wet Canvas - There are many color related lesson plans here on color. Artschool Online - With eight lessons on color. Lesson 2.
Lesson 3. Lesson 4. Lesson 5. Lesson 6. Lesson 7. Lesson 8. Arty Factory - A page with 6 color lessons. Advanced Lessons - Archive 7 color lessons.
Lesson 1 - Hue. Lesson 2 - Saturation. Lesson 3 - Psychology and adjacent effect. Lesson 4 - Harmony. Lesson 5 - Color mixing. Art Inspired Colour - See a slide show on colour and read more about colour. Color Fun - Integrate art, science, and writing with these color-filled activities.
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