However, Kerravala noted that the Pinterest team hopefully was using that time to prepare the site for what could be an onslaught of new users. Pinterest is like a shareable scrapbook. Users can create various pages of interest by pulling in images from around the Web.
If someone spots an image - of, say, a beautiful garden, a hairstyle, shoes or a thoughtful quote - she can use a plugin to grab it and add it to her board. People who follow the user can see her pinboards, repin their favorite images and comment on them. The site is a collection of collections, which offers a look into the worlds of fashion, travel, cooking and religion, as much as it offers a view of the people who are sharing their passions.
Online traffic monitor comScore called Pinterest the "fastest growing social media site" in terms of unique visitors and clicks on search engines. Sharon Gaudin covers the Internet and Web 2.
Her email address is sgaudin computerworld. See more by Sharon Gaudin on Computerworld. Sharon Gaudin is a science writer at Worcester Polytechnic Institute and an experienced technology reporter. Here are the latest Insider stories. More Insider Sign Out. World globe An icon of the world globe, indicating different international options. Get the Insider App. Click here to learn more. A leading-edge research firm focused on digital transformation. Good Subscriber Account active since Shortcuts.
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Nicholas Carlson. Taking a cue from Gilt Groupe, Pinterest makes new users request an invitation to join. You have to ask to belong. A couple days later, you get this brilliant email — an invitation. What's smart about it? Leveraging Facebook Connect means new users won't get bogged down in filling out tons of forms. The Facebook screens also give Pinterest another chance to tell you what you're signing up for. It also means Pinterest can use the user's photo right away.
Why this is smart: It made me feel like I already belong. There's me! Next Pinterest asks new users to ID their favorite topics. With those categories in mind, Pinterest automatically sets the new users up with a bunch of accounts to follow.
This is smart because too many social sites start users with a blank page. Next Pinterest asks you to describe how you'll be contributing to the site.
It provides suggestions. Pinterest uses the sign-up process to teach new users 1 how to use the site 2 what kind of users they should be.
The training continues on Pinterest's final screen where there's a helpful video showing you how to use the screen you are looking at. Finally, Pinterest sends all its users another email after they sign up. The "tips" are brilliant.
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